Activities
Reeperbahn Festival
Location: Hamburg, Germany
Reeperbahn, known as Europe’s largest showcase festival and a major international platform for pop culture, is one of the highlights of the music industry calendar in Hamburg. Its music program offers concerts for every taste, spanning genres from indie, pop, rock, folk, and singer-songwriter to electronic, hip-hop, soul, jazz, and contemporary classical. Before their major breakthroughs, artists like Bon Iver (USA), Ed Sheeran and Lewis Capaldi (UK), Sigrid and Aurora (Norway), and AnnenMayKantereit and Kraftklub (Germany) performed at Reeperbahn Festival. In 2025, the 20th edition of the Reeperbahn Festival will carry the motto “Imagine Togetherness.”
Estonia will once again curate the ESTonishing stage and organise networking events in collaboration with German partners.
Estonian events:
Wednesday, 17.09
ESTonishing Kickoff at the Reeperbahn Festival ’25
Baalsaal (Reeperbahn 25)
19:00 – 20:00 ESTonishing Reception & Showcase
Meet Estonian movers & shakers and deep dive into the ESTonishing talent pool! Be our guEST!
RSVP: https://musicestonia.typeform.com/ESTonishing2025
Live:
20:00 – 20:30 Alonette
Tender folk-pop confessions that flow like glistening childhood dreams with ’70s warmth and bittersweet wisdom
21:00 – 21:30 mariin k.
Cascading reverb and jangle pop create yearning soundscapes of love and self-discovery
22:00 – 22:30 Duo Ruut
Shared kannel and ancestral poetry forge minimalist beauty with global crossover edge
23:00 – 23:30 Pridian
Shadowy industrial metalcore with crushing hooks and subtle technicality
Thursday, 18.09, 12:00 – 14:00
Matchmaking: Estonia x Ukraine x Germany
Alte Liebe St. Pauli / Klubhaus am Spielbudenplatz (Hamburg Haus, Spielbudenpl. 21-22)
Meet and mingle with a varied mix of industry figures and musicians from Estonia, Ukraine and Germany, over light snacks and drinks.
Hosted by Music Estonia in collaboration with e-Residency, in partnership with Hamburg Music and Music Export Ukraine.
Thursday, 18.09, 13:00 – 14:30
The Sound of Solutions: SyncHub
Speakers: Alice Kattago, Heidi Reial
Bacardi Lounge, East Hotel (Simon-von-Utrecht-Straße 31)’
For the first time, a start-up contest at Reeperbahn Festival will spotlight innovative tools and services that are made to solve some of the music industry’s most pressing challenges. We are very proud that Estonian startup SyncHub was selected by the international jury.
Thursday, 18.09, 16:00 – 18.00
MusicTech Germany x AFEM Drinks Mixer
with Details, Listn & e-Residency of Estonia
B2Beergarden (Spielbudenplatz 26)
Friday, 19.09, 16:00 – 17:00
Eastern European Wave: Is the Global Music Industry Finally Paying Attention?
Panelist: Britt Randma (Main Character Agency, Night Tapes, Music Estonia)
East Hotel / Ginger (Simon-von-Utrecht-Straße 31)
Friday, 19.09 MME Awards Showcase: Night Tapes
Showtime: between 15:30 – 16:00
Häkken (Spielbudenpl. 21-22)
Friday, 19.09, 22:00 – 22:55
Night Tapes
Knust (Neuer Kamp 30)
The coordinator is Music Estonia. Partners and supporters include Tallinn Music Week, the Ministry of Culture of Estonia, e-Residency, UNESCO Tallinn City of Music, Hamburg Music, Music Export Ukraine, ERR/Estonian Public Broadcasting, and popup-records.